Questions we get on the first call.

Businesses already selling to other businesses, with a deal size that makes a booked conversation worth paying for, and budget to run for at least a full quarter. We are a poor fit for pre-revenue ideas and for consumer products.

By scope, not by package. After a first call we issue a written scope with the deliverables, the timing, the named people and a fixed monthly or project fee. Advertising and tooling budgets are paid by you directly to the platforms and carry no mark-up from us.

No, and we would be careful with anybody who does. A guaranteed quantity is usually met by lowering the bar on what counts as a meeting. We commit to the research quality, the volume of outreach, the seniority of the people doing it and complete honesty about what comes back.

It is researched to your target definition at the time of the engagement, from public professional sources, and verified before use. We do not resell a bought database, which is why our lists do not bounce the way bought ones do.

Not if it is done properly. Cold sending runs on separate domains we register and warm specifically for it, never on the domain your invoices and client mail go out from. Volume is raised gradually and deliverability is monitored throughout.

Usually two to three weeks from brief to live. Roughly the first week is defining the target and getting it approved, the second is research and infrastructure, and the third is going live at a controlled volume.

You do, without exception. Domains, sending accounts, ad accounts, CRM records, creative and every list we build are set up in your name and stay with you if we part ways, along with a full handover.

Where we handle personal information on your behalf we act as a service provider on your written instructions and use it for nothing else. Outreach is run within the sending and privacy rules of the market you are selling into, and we will tell you when a tactic would create a problem rather than quietly running it.

Yes. Research, outbound and campaign delivery can run white label with your branding on everything the client sees, under mutual confidentiality terms.

You will hear it from us first, in the weekly note, with what we propose changing. Ongoing work is cancellable on thirty days written notice after the first quarter. We would rather end an engagement cleanly than keep billing for something that is not landing.