Home•How it works
Usually two to three weeks from your brief to campaigns going live. Most of that is defining the target properly, which is the part everyone wants to skip and the part that decides the result.
Week 1
With the strategist who would run the account, not a salesperson. What you sell, the margin on it, how long a deal takes, which past customers were the good ones and which were not worth the trouble. You leave with our honest read on whether this is worth doing.
Week 1
Sectors, headcount bands, job titles, geography and the disqualifiers. You approve it before a single record is researched, because a perfectly executed campaign aimed at the wrong people is still a waste of your money.
Week 2
Accounts and contacts built against that definition. Titles confirmed from current sources, emails verified, duplicates and anything stale removed. You see a sample before the full set is built out.
Week 2-3
Sending domains registered and warmed separately from your main one, sequences and ad creative written, tracking fitted and the CRM prepared to receive records properly.
Week 3
Campaigns start small on purpose. We read what comes back, change the message, and only raise volume once something is clearly working. Scaling a message nobody answers just burns the list faster.
Ongoing
A written note every week, a working session every month and a proper review each quarter where we decide together what grows, what gets rewritten and what we stop. Month to month after the first quarter.
Each of these has cost us work at some point. We would rather lose the project than win it on a promise we cannot keep.
Cold outreach goes out on separate domains we register and warm. Burning the address your invoices come from is not a risk worth taking to save a setup fee.
Scraped databases are cheap because they are old. Everything we send you is built to your definition and verified at the time it is built.
Budget goes from your card to the platform. Our fee is fixed and does not rise when your spend does, so nobody has a reason to recommend spending more.
Anyone guaranteeing a quantity of booked calls is either padding with unqualified ones or guessing. We commit to the work, the targeting and the honesty.
Domains, ad accounts, CRM records, lists and creative are yours from the first day and leave with you on the last, with a handover pack either way.
Outreach is run within the sending and privacy rules that apply to your market. If a tactic would create a compliance problem for you, we say so rather than quietly running it.
Weekly
What went out, what came back, what is next and what is stuck. A few paragraphs you can forward to your board.
Monthly
An hour with the people doing the work, spent on decisions rather than on reading charts aloud.
Quarterly
What we expected, what happened, where we were wrong and the scope we propose next.
Always
Built on your own analytics and CRM, open to you at any hour without asking us for a figure.
Send a short brief and you get a written reply with what we would do first, what it would take and whether we think we are the right fit. No deck, no obligation.